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Who is the SCVB?

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    The Sarasota Convention and Visitors Bureau (the SCVB) is the official and primary provider of visitor information for Sarasota County where tourism is the top industry.
  • SCVB operates the official Sarasota Visitors Information Center located at 701 North Tamiami Trail, south of the Sarasota Bradenton International Airport. The Visitors Center is staffed by fifty knowledgeable volunteers who welcome approximately 100,000 visitors and newcomers a year to the area. Partners are welcome to display their promotional literature in the center year-round.
  • SCVB matches $3 million of Tourism Development Tax Funds with $400,000 in private dollars contributed by the tourism industry to create a $3.4 million marketing campaign for Sarasota County.
  • SCVB has one of the most powerful and effective tourism media relations in the State - hosting or assisting more than 250 travel writers annually from various media outlets, including print and online. Annually, the SCVB is responsible for generating hundreds of millions of media impressions. The SCVB also has public relations and sales representation in the United Kingdom and Germany.
  • SCVB produces the only "Official Sarasota County Visitors Guide", distributed to 135,000 potential visitors annually.
  • www.sarasotafl.org is the official and comprehensive visitor web site for Sarasota County, serving vacationers, meeting planners, sports event holders and travel agents. In 2010, the website had over 4 million pages views and 833,993 visits.
  • SCVB does extensive research on visitor trends, tourist spending, and occupancy and average daily rate numbers, which are available to all SCVB partners. Here are just some of the recent results:

    • Average annual income of web visitors $107,000 per year. 
    • SCVB's web users stay an average of 6.9 days in Sarasota. 
    • 48% of the SCVB web users convert to visitors.
    • Average expenditures per party of our SCVB web visitor is $3,014.43.
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  • SCVB hosts exclusive networking opportunities for the tourism industry through Hospitality Connections and monthly Partner Coffee.
  • The Sarasota County Sport Commission (SCSC) is a division of the Sarasota Convention & Visitors Bureau. The main focus of the SCSC is sports tourism and generating new visitors to the area through sports. The mission of the SCSC is to position Sarasota County as the must-experience sports destination on Florida's Gulf Coast through quality events and initiatives. We accomplish this mission by supporting over 50 sporting events per year and by promoting our leisure sports product such as golf and tennis.